General
Building A Strong Brand Identity: Your 10-Step Guide
Building A Strong Brand Identity: Your 10-Step Guide When you think about the world’s most successful brands, what springs to mind? Maybe it’s the unmistakable golden arches of McDonald’s, the iconic ‘swoosh’ of Nike, or the tempting aroma of freshly brewed Starbucks coffee. One thing these companies all have in common is a memorable brand…
Read MoreMarketing for Manufacturers: The Marathon Strategy
Marketing for Manufacturers: The Marathon Strategy As a manufacturer, business models are often structured so that a network of dealers or retailers is responsible for marketing efforts to generate leads and sales. The responsibility of the manufacturer is simply to ensure that a quality product consistently rolls off the production floor. Or is marketing for…
Read MoreSpring Cleaning Checklist: Declutter Your Website & Boost Performance
Spring Cleaning Checklist: Declutter Your Website & Boost Performance March marks the beginning of spring; a season of new beginnings and fresh starts. The inspiring idea of a fresh start sends many of us into spring cleaning mode. Traditionally, spring cleaning is when we get out that checklist and give our homes a deep clean…
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Marketing Matchmakers:
How to match your brand with a compatible audience.
Marketing Matchmakers: How to match your brand with a compatible audience. February is often known for being a month dedicated to and all about love. It is no surprise that it is always in February that we start seeing a surplus of ads for online dating apps. These online dating apps are a $3.1 billion…
Read More5 Ways a Digital Marketing Agency Improves ROI
5 Ways a Digital Marketing Agency Improves ROI We live in a world dominated by digital marketing. From the moment we wake up until we fall back asleep, we are bombarded by marketing fighting to make its mark on us. The better the branding, the more apt we are to remember it and then tell…
Read MoreIs it Time for a Rebrand? 5 brand questions to ask!
Is it Time for a Rebrand? 5 brand questions to ask! Think fast! What is Apple’s brand? What about Volvo’s? Or Coke’s? Chances are, at the mention of any of those brand names, their logos immediately flashed before your eyes. But a half-eaten apple or circle with an arrow isn’t what describes the company’s brand…
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