General

Google Ads for Manufacturers: They Belong in Your Marketing Mix Why Google Ads Belong in Your Manufacturer Marketing Mix Our manufacturing clients often ask us “Why use Google Ads?” “Do Google Ads work?” “Are they worth investing in?” Well, ever heard the saying, “You have to spend money to make money”? For manufacturers in the world of…

The Benefits of Manufacturing CRM Software In the dynamic landscape of the manufacturing industry, the name of the game is staying ahead. You’re well used to leveraging cutting-edge tools that streamline operations and amplify efficiency – but are you taking advantage of tools to streamline your digital operations? If you aren’t aware of the benefits of…

Manufacturing Marketing Services: In-House vs Agency Team? The Pros & Cons. Facing the unique marketing challenges of a manufacturing business, you may feel overwhelmed. You’re busy with day-to-day operations and might often lean on hired experts or distributors for marketing. However, simply replicating your distributor’s plan can blur your brand and cause missed opportunities for customer…

Building A Strong Brand Identity: Your 10-Step Guide When you think about the world’s most successful brands, what springs to mind? Maybe it’s the unmistakable golden arches of McDonald’s, the iconic ‘swoosh’ of Nike, or the tempting aroma of freshly brewed Starbucks coffee. One thing these companies all have in common is a memorable brand…

Marketing for Manufacturers: The Marathon Strategy As a manufacturer, business models are often structured so that a network of dealers or retailers is responsible for marketing efforts to generate leads and sales. The responsibility of the manufacturer is simply to ensure that a quality product consistently rolls off the production floor. Or is marketing for…

Spring Cleaning Checklist: Declutter Your Website & Boost Performance March marks the beginning of spring; a season of new beginnings and fresh starts. The inspiring idea of a fresh start sends many of us into spring cleaning mode. Traditionally, spring cleaning is when we get out that checklist and give our homes a deep clean…

Marketing Matchmakers: How to match your brand with a compatible audience. February is often known for being a month dedicated to and all about love. It is no surprise that it is always in February that we start seeing a surplus of ads for online dating apps. These online dating apps are a $3.1 billion…

5 Ways a Digital Marketing Agency Improves ROI We live in a world dominated by digital marketing. From the moment we wake up until we fall back asleep, we are bombarded by marketing fighting to make its mark on us. The better the branding, the more apt we are to remember it and then tell…

Is it Time for a Rebrand? 5 brand questions to ask! Think fast! What is Apple’s brand? What about Volvo’s? Or Coke’s? Chances are, at the mention of any of those brand names, their logos immediately flashed before your eyes. But a half-eaten apple or circle with an arrow isn’t what describes the company’s brand…