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Scope of work

Marketing Strategy

Brand Development

Print Collateral

Trade Show Support

Videography

Website Development

Digital Marketing

Need

Stoll Fireplace’s reputation in their industry for crafting beautiful fireplace doors had stood the test of time for over 45 years.  When Stoll’s executive leadership wanted to reach beyond their current market share and create new product lines for the home utilizing the same quality craftsmanship, they called Vessel.

Strategy

Stoll’s leadership had a vision to develop products beyond fireplaces and began producing other metal goods such as cabinet doors, range hoods, decorative wall panels and floating shelves. However, Stoll executives were not sure how to market their new products that were unrelated to fireplaces.  Vessel came in and carefully considered the markets and evaluated the various options.  Vessel presented an entirely new approach for the company that would set them up for future success.

Solution

Rather than creating a brand for each of the new lines, Vessel proposed that Stoll Fireplace consider an entire company rebranding, which would establish their desire to grow beyond fireplace doors and allow for a streamlined approach to roll out new products.  Stoll Fireplace changed to Stoll Industries and the launch of several new kitchen products quickly became popular within the new markets.

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