Scope of work
An existing client approached Vessel to help develop branding for a new line of sliding doors to sell in a different market.
Vessel strategically captured the company’s position as one of the only manufacturers to offer a complete sliding door, including glass and hardware components sold together as a single source solution.
Market research and analysis of the competition resulted in Vessel’s creation of an identity for the new sliding doors called portevo. Creative services for the client included name creation, logo design, positioning statement, product branding, product catalog and a new website to support the brand.