Scope of work
They say, "timing is everything" and the leadership team at Liberty Sheds had been waiting for the right time, and the right partner, to develop a new brand-identity that better reflected their vision of the company.
But, they wanted more than just a pretty face. With a network of sales locations and amazing sales reps, Liberty wanted tactical and practical marketing that would drive sales leads and empower their crew with useful tools and resources.
Our Discovery process covers a lot of ground. From visiting sales lots to building customer personas to developing style-scapes for the brand identity, working through it with the Liberty Team was a pleasure. All steps of our process lead to shaping your branding and marketing in such a way that it connects to the needs of your customers.
Develop a fresh brand-image that communicates the quality product and outstanding customer experience in a contemporary and relevant voice.
An entirely new website led the charge for rolling out the new brand and the customer-centric marketing across all consumer touch-points.
Digital marketing tools and strategies were also developed and implemented to equip the sales reps with more ways to communicate and close sales.