Building A Strong Brand Identity: Your 10-Step Guide
When you think about the world’s most successful brands, what springs to mind? Maybe it’s the unmistakable golden arches of McDonald’s, the iconic ‘swoosh’ of Nike, or the tempting aroma of freshly brewed Starbucks coffee. One thing these companies all have in common is a memorable brand identity that resonates with consumers worldwide. Interestingly, according…
Marketing for Manufacturers: The Marathon Strategy
As a manufacturer, business models are often structured so that a network of dealers or retailers is responsible for marketing efforts to generate leads and sales. The responsibility of the manufacturer is simply to ensure that a quality product consistently rolls off the production floor. Or is marketing for manufacturers more important than you realize?…
Spring Cleaning Checklist: Declutter Your Website & Boost Performance
March marks the beginning of spring; a season of new beginnings and fresh starts. The inspiring idea of a fresh start sends many of us into spring cleaning mode. Traditionally, spring cleaning is when we get out that checklist and give our homes a deep clean to get rid of the accumulated dirt, dust, and…
Marketing Matchmakers:
How to match your brand with a compatible audience.
February is often known for being a month dedicated to and all about love. It is no surprise that it is always in February that we start seeing a surplus of ads for online dating apps. These online dating apps are a $3.1 billion dollar industry with over 400 million active users that each have…
5 Ways a Digital Marketing Agency Improves ROI
We live in a world dominated by digital marketing. From the moment we wake up until we fall back asleep, we are bombarded by marketing fighting to make its mark on us. The better the branding, the more apt we are to remember it and then tell someone about it. Having a company by your…
Is it Time for a Rebrand? 5 brand questions to ask!
Think fast! What is Apple’s brand? What about Volvo’s? Or Coke’s? Chances are, at the mention of any of those brand names, their logos immediately flashed before your eyes. But a half-eaten apple or circle with an arrow isn’t what describes the company’s brand – yet it is part of the brand. So what is…